What are the drawbacks of mobile display ads for affiliate marketers using advertising platforms?

Brajet

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Mobile display ads can present several drawbacks for affiliate marketers using advertising platforms. First, limited screen size reduces ad visibility and may lead to accidental clicks, which hurt user experience and conversion rates. Mobile users often scroll quickly, making it harder to capture attention, and ad blockers are more common on mobile devices. Additionally, slower mobile internet connections or poorly optimized ads can lead to long load times, causing users to abandon pages before interacting. Tracking and attribution can also be less accurate on mobile due to cookie restrictions, making it difficult to measure performance accurately. Lastly, strict platform guidelines and frequent changes in mobile ad policies can limit ad customization and targeting, reducing campaign effectiveness and profitability. What is your take on this overall?
 
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