There are many things that SEM analysts should be aware of but the major one should be their customers. There is a need to focus more on customers because the audience, where traffic is coming from will determine the strategies and campaigns to be used while carrying out SEM.
Other things to be considered is the budget that they are working on. This will also go a long way in determining the result of the SEM campaigns.
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Other things to be considered is the budget that they are working on. This will also go a long way in determining the result of the SEM campaigns.
Share what you know about this in the comment section.