When running display campaigns, it’s useful to understand what kind of CPM rates to expect. CPM means cost per thousand impressions, and it shows how much you’re paying for your ad to be seen. A general benchmark for display campaigns can range from $1 to $5, depending on your niche and the quality of the traffic. For premium placements or more competitive markets, CPM rates might be higher. It's a good idea to track your campaign performance and compare it with your earnings. If you're spending too much on CPM without getting enough conversions, you might need to adjust your targeting or creatives. Have you noticed any CPM levels that work better for your own campaigns?
What are the top CPM benchmarks I should aim for in display campaigns?
- Thread starter Daniel
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