To make rich media banners load faster, try keeping the file size as small as possible without losing quality. Compress images before uploading and avoid using too many large elements like videos or heavy animations. Also, use simple code and clean design so the browser doesn’t take long to process it. Hosting the banner files on a fast and reliable server can also make a big difference. When banners take too long to load, people might scroll past or never see them at all, which means wasted impressions. Fast-loading banners can help you get more views and better results. Has anyone noticed better performance after making their banners lighter?