By extracting competitor keywords, content trends, and backlink profiles, marketers can identify high-performing keywords and optimize their own content accordingly. Scraping product reviews and customer feedback helps create authentic, keyword-rich content that boosts relevance and user engagement. Additionally, monitoring price changes and promotions through web scraping allows timely updates, keeping offers competitive and appealing to search algorithms. Collecting data on popular affiliate offers also aids in tailoring marketing strategies to current demand. Overall, web scraping provides actionable insights that improve keyword targeting, content quality, and site authority—key factors in achieving higher search engine rankings