Bright colors like red, orange, and yellow usually catch more attention in banner ads because they stand out and draw the eyes quickly. Red is often used for urgency or sales, while blue can help build trust. It’s not just about the color alone though, but how it’s used with the image and message. A clean design with a strong contrast between the background and the call-to-action button can make a big difference. It helps if the button stands out clearly from the rest of the banner. Some advertisers test multiple colors to see what gets more clicks. The goal is to make sure the ad is clear, attractive, and easy to understand at a glance. What color choices have you seen that worked well?
