What are the triggers that increase conversions from display ads?

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Brajet

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Ever feel like your display ads are throwing a party and nobody's showing up? That's been my vibe lately. I've been juggling different images and headlines, hoping something sticks. I even mixed up the color schemes to catch eyes.

I tested placing ads on various pages and tracked clicks closely. Sometimes the numbers spike, other times they flatline. I switched between animated and static ads to see if movement helps. The results keep me guessing.

What are the triggers that increase conversions from display ads?
 
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