What design elements most influence a viewer’s decision to click on a display ad?

Brajet

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I used to think display ads were all about flashy graphics and loud fonts. After trying a few campaigns, I realized there's more to it. I tested different layouts with big images and clear headlines. Some ads grabbed attention quickly, while others felt like background noise.

I also played with buttons, colors, and spacing to see what made people actually click. It felt like solving a puzzle where every piece counts. The results made me rethink what really pulls someone in.

What design elements most influence a viewer's decision to click on a display ad?
 
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