When opting for traditional native advertising over video advertising, I prioritize cost-efficiency, simplicity, and reach. Native ads are generally less expensive to produce and run, making them ideal for campaigns with limited budgets. They are quicker to design and implement, allowing for rapid deployment and testing. Additionally, display ads can appear across a wide range of websites, maximizing visibility and reinforcing brand awareness through repeated exposure. For products or services that don't require detailed explanations or demonstrations, static or animated banners can effectively convey the message. I also consider the target audience's media consumption habits—if they are more likely to browse articles than watch videos, display ads offer a more suitable touchpoint. Overall, I value practicality and scalability in such decisions. What do you make of this?
What do you prioritize when opting for native advertising over video advertising in the promotion of an affiliate offer?
- Thread starter Brajet
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