Pacing is the way the ad platform spreads your budget through the day. Instead of using all your money in the first few hours, pacing helps to space it out. This way, your ads can keep running across more hours and reach more people. It helps avoid spending the full budget too early when users might not be active. Some platforms do this automatically, while others let you control how fast the money gets spent. It’s useful for campaigns where you want more even traffic. How do you think pacing can affect the results of pop or zero-click ads?
What does pacing mean in pop or zero-click campaigns, and how does it work?
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