Social Media Optimization (SMO) focuses on improving a social media profile to increase its visibility and engagement. You optimize content by using relevant keywords, hashtags, and creating shareable posts. SMO aims to make your profile more discoverable and appealing to your audience.
Social Media Marketing (SMM), on the other hand, involves promoting your business through paid ads and content strategies to attract customers. You run ad campaigns, create targeted posts, and measure the success of these efforts.
The main difference is that SMO enhances your organic presence, while SMM drives business growth through paid promotions.
Social Media Marketing (SMM), on the other hand, involves promoting your business through paid ads and content strategies to attract customers. You run ad campaigns, create targeted posts, and measure the success of these efforts.
The main difference is that SMO enhances your organic presence, while SMM drives business growth through paid promotions.