What is email throttling and how does it affect deliverability?

[Daniel]

Email throttling happens when email service providers slow down the rate at which they accept your emails. This usually happens when too many emails are sent at once, especially to one provider like Gmail or Yahoo. Throttling is not the same as blocking, but it can delay your emails or even stop some from being delivered if the provider sees a problem. For affiliate marketers, this can affect your timing, especially if you're promoting limited-time offers. Throttling can also be a sign that the sender reputation needs attention. If your bounce rate is high or people are not engaging with your emails, providers may slow you down to protect their users. To avoid throttling, it helps to send emails gradually, clean your list often, and use a good sending platform. If you had a campaign that was time-sensitive, what steps would you take to make sure your emails didn’t get delayed?