What is the average opt-in rate for American push ads geared to promote affiliate offers?

[Brajet]

The average opt-in rate for push notifications in the United States varies by platform and industry, but generally falls between 40% and 60%. On Android devices, users are automatically opted in, leading to higher rates—often around 80%. In contrast, iOS requires explicit user permission, resulting in lower opt-in rates, typically ranging from 20% to 40%. Factors such as app type, user experience, and timing of the opt-in prompt also influence these rates. For example, utility and e-commerce apps often see higher opt-in rates due to their perceived value. To improve engagement, companies should focus on transparent communication, offering users clear benefits for enabling push notifications, and ensuring messages are timely, relevant, and personalized.