An email series that helps turn leads into sales usually starts with building trust. The first email should welcome the person and give them a reason to stay connected, maybe by sharing something helpful or useful. After that, the next few emails should focus on showing how the product solves a problem or makes life easier. Use simple stories, examples, or even reviews to make your point. One of the emails can focus on showing how others have benefited from the product. Later in the series, it helps to include an offer, like a discount or bonus, to encourage action. End the series with a reminder that the offer is closing soon. This gives people a reason to decide quickly. Keep each email clear, easy to read, and focused on one message. What’s your take on using email series to promote offers? You can share your thoughts or how you plan to set up yours.