When sending traffic from display ads, your landing page should match the ad's message and design. This helps people feel like they’re in the right place after clicking. A clear headline that connects with your banner is important. It should tell the visitor what they will get. Add a strong call to action so people know what to do next, like sign up or buy something. Make sure the page loads fast and looks good on both phones and computers. Keep the design simple, without too many distractions. If you’re collecting emails, use a short form. Adding trust signals like reviews or badges can also help. What other landing page tips have worked well for you?