A strong and clear message in a banner ad should tell people exactly what they can get and why they should care. Keep the text short and straight to the point. Use simple words that are easy to understand at a quick glance. Highlight the benefit of your offer, like “Get 50% Off Today” or “Sign Up for Free.” Don’t crowd the ad with too much information or too many colors. It should be clean, readable, and easy on the eyes. Also, make sure the image or design supports the message, not distracts from it. The call to action should also be clear, like “Shop Now” or “Learn More.” What kind of banner messages have you tried or seen work well?