What native ads metric I need to focus more while using it to promote affiliate links?

btaliat

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There are different metrics that are available are needed to know in native advertising. But there should be focus on some especially when you are using it to promote your affiliate links.

For instance, I don't know whether I should focus more on the CPC, Cost Per Click or I should focus on CTR, Click Through Rate while measuring my success with native advertising.

Can someone here guide me on the right one to focus on while promoting my affiliate links?
 
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