To reach people who are ready to buy, it helps to use targeting options based on behavior and intent. Many ad platforms let you target users who have searched for certain products, visited shopping sites, or shown interest in similar offers. You can also use retargeting to reach people who visited your landing page or clicked your ad but didn’t complete the action. These users are already familiar with your offer and may just need a little push. Another option is using in-market audiences, which are groups of users actively looking to buy something within a category. These kinds of targeting methods can increase your chances of getting real results. What are some other ideas that could help?