Personalizing push notifications can really help you get more clicks. A good way to do this is by using the subscriber’s name if your system allows it. Even something as simple as “Hi John, check this offer” can make a big difference. You can also send messages based on what the person showed interest in before. For example, if they clicked on a fitness offer last time, you can send them more deals related to health or fitness. This makes your messages feel more relevant. The more it feels like the message is just for them, the more likely they’ll click. Personalization doesn’t have to be complicated, just thoughtful. What simple methods have worked best for others here?