Segmenting your push notification list can help you send more relevant messages and get better results. One simple way to segment is by country, especially if you're working with offers that accept only certain regions. You can also separate users by the device they use, like mobile or desktop, since some offers work better on specific platforms. Another method is by interest, based on the pages or products your subscribers viewed before signing up. The more closely you match an offer to what your audience is interested in, the better your chances of getting clicks and sales. You don’t need many segments at first—just a few key ones can already make a big difference. What kind of segmentation are you considering for your list?