What's the main difference between local and general SEO ?

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btaliat

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Local SEO is determined to generate traffic from the local areas. This means keyword to be used will be the one that are commonly searched by the people where the traffic is to be generated. On the contrast, general SEO will focus on the international audience. This means general SEO will give more traffic compared to local SEO.

While local SEO is somehow easy to carry out, general SEO is difficult. What else is the difference between local and general SEO tactics?
 
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