Which strategy is more effective between SEM and SEO?

[btaliat]

While both SEM and SEO aim at the same result, which is generating traffic, there is a sharp difference in the ways the two work. SEO, which means, Search Engine Optimization, aims at ensuring that contents on websites are optimized for more people to find them, SEM aims at working on the websites to get ranked on the SERPs, Search Engine Result Pages.

While SEO will ensure the affiliate marketers get more traffic to their contents, SEM will help in improving their websites on the SERPs. What's your take about this?