Who are micro-influencers and why are they powerful in social media marketing?

Brajet

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There is no way there won't be external needs for someone that want to have more engagement as a social media person. And among those that can handle such publicity for them include micro-influencers. They have up to 100000 followers and can easily control audience.

Micro-influencers don't charge much as well, making it cost-effective for the social media creators to make use of them. What are the other importance of making use of micro-influencers?
 
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