Why are native ads also known as push approach advertising among affiliate marketers?

[Brajet]

Native ads are often referred to as a "push approach" in affiliate marketing because they proactively deliver promotional content to users, rather than waiting for users to seek it out. Unlike search ads, which rely on user intent, display ads appear on websites, apps, or social media platforms regardless of whether the viewer is actively looking for a product. This method "pushes" the message into the user's view, aiming to capture attention through visuals, headlines, and offers. Affiliate marketers use this approach to generate awareness, drive traffic, and stimulate interest—especially for impulse or discovery-based purchases. The push model enables broad reach and exposure, making it a powerful tactic for affiliates targeting cold audiences or building brand familiarity. However, it requires compelling creatives and precise targeting to avoid banner blindness or wasted impressions. How do you feel about this?