Email list cleaning is important because it helps maintain the quality of your list. You can remove inactive or incorrect email addresses to improve your deliverability. You can also reduce bounce rates, ensuring your emails reach the right people. A clean list ensures better engagement and higher open rates. You can avoid being marked as spam by ensuring your list only contains valid and interested subscribers. You can save money by not sending emails to unengaged contacts. You should regularly clean your list to keep it accurate and effective in your email marketing efforts.
