You can reduce your email bounce rate by cleaning your email list regularly. You should remove invalid or outdated email addresses. You can use email verification tools to check for errors. You must avoid sending emails to inactive subscribers. You should use a clear and recognizable sender name to build trust. You can test your email content to make sure it passes spam filters. You must ensure your email server has a good reputation. You can segment your list to send targeted messages. You should also avoid sending emails too frequently to prevent users from unsubscribing.