Why is SMART technique difficult to achieve in social media campaigns?

Brajet

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Unlike other sector where SMART is being used, it is somehow difficult using this technique in social media campaigns. The difficulty will arise because there are different goals that social media users may want to achieve at s time- getting more traffic, posting consistent topics and even maintaining their followers number.

Most of the time, this become too difficult for them to achieve at a time, and even at a scheduled time. What do you think about this?
 
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