Affiliates should care about header bidding because it can affect where their ads appear and how much they end up paying. With header bidding, websites allow many ad networks to compete at the same time before picking which ad to show. This can mean better ad placements and more chances for your ad to be seen. It also helps publishers get the best price for their space, which may lead to cleaner, more trusted traffic. For affiliates, this means you can reach better-quality audiences and avoid wasted ad spend. Even though it happens behind the scenes, it still plays a role in how campaigns perform. Has anyone looked into how header bidding affects their traffic quality?
