[Case Study] $1,000+ Profit with Adsterra Push Ads + iGaming CPL Offer (360% ROI)

[btaliat]

Hey everyone,


Sharing a case study that might be useful to those testing iGaming offers or looking into push ad traffic sources. I recently ran a campaign combining Adsterra’s In-Page Push traffic with a CPL iGaming offer from a CPA network — and ended up with a 360% ROI and over $1,000 in net profit on a relatively small budget.

The Offer Details​

• Offer Name: Play Regal
• Vertical: iGaming / Casino
• Flow: CPL (Cost Per Lead)
• Payout: $14 per valid lead
• GEO: France (FR)
• Traffic Source: Adsterra
• CPA Network: Yellana
• Conversion Requirement: Active users (quality checks in place)
• Cap: ~25–30 leads per day
• Landing Page: Direct linking (no prelander)

Play Regal is a newer online casino brand that supports all major platforms (desktop, mobile, tablet) and features popular game providers like iSoftBet, Booongo, Evolution Gaming, etc.

Campaign Setup​

This campaign was launched using Adsterra's In-Page Push + Social Bar formats. These formats are known for their high visibility and CTR, especially on mainstream traffic.

Key Settings:​

• GEO: France
• Category: Mainstream
• Ad Format: In-Page Push + Social Bar (FB-style skin)
• Device: Android, Mac OS, Windows (filtered later)
• Browser Targeting: Initially open, later narrowed to Chrome 111+
• Budget: $50 initial test
• Frequency Cap: 1 impression per user every 24 hours
• Bid: $2 CPA (adjusted after testing)

Started with two creatives and basic settings to allow broad testing. No specific language targeting was applied, but the offer page was FR-localized.

Optimization Strategy​

Phase 1 – Broad Testing​

• Allowed all OS types and browsers.
• Collected performance data by OS version and browser.

Phase 2 – Tightening Traffic​

• Noticed Android 10 performed best — kept that and paused older OS versions.
• Chrome (latest versions only) dominated conversions.
• Excluded Safari and older browsers.

Phase 3 – Time Optimization​

• Best performing hours: 9 AM–2 PM (peak conversions between 1 PM–2 PM).
• Worst time: Early morning hours (1 AM–3 AM).

Phase 4 – Day of Week​

• Top day: Wednesday (highest conversions and CTR)
• Worst day: Monday (lowest CR)

These insights allowed me to scale gradually and maintain performance without wasting budget.

Results Snapshot​

Metric	Value
Total Clicks	4,585
Total Conversions	94
Total Spend	$286.10
Total Revenue	$1,316
Net Profit	$1,029.90
ROI	360%
Overall CR	2.05%
Best CR (hourly)	3.73% @ 1 PM
Best Day	Wednesday (19 conversions)

Key Takeaways​

Adsterra In-Page Push + Social Bar are still effective, especially for offers with a wide appeal like iGaming.


Start broad, then narrow. Filtering OS, browser, and timing improved CR and reduced waste.


Direct linking worked fine — no need for a prelander in this case. That said, a localized prelander might improve lead quality even more.


Dayparting matters. Watch your hourly stats closely. My best converting window was mid-morning to early afternoon.


Don’t underestimate frequency caps. Reducing repeat impressions led to better quality and less banner fatigue.

Final Thoughts​

This wasn’t a high-risk campaign — just a well-executed test on a modest budget. Starting with $50, I was able to scale and net $1k+ by simply observing traffic behavior, tweaking targeting, and sticking to a proven offer.


If you're exploring Tier 1 GEOs like FR, iGaming verticals, or want to try Adsterra’s push formats, this is a solid starting point.


Happy to answer any questions or share more data breakdowns — just drop a comment

Let me know if you'd like a second case study showing how this was scaled with prelanders or native traffic.