Hey everyone,
I want to share a recent test I ran that turned into a valuable learning experience — and a profitable one.
I started with a MultiGeo SmartLink and decided to split it into several separate campaigns instead of running everything under one roof. This gave me more control over targeting and budget distribution.
Running each GEO in its own campaign allowed me to:
I added an extra step: monitoring which publishers delivered traffic from which GEOs. This made a big difference. Some publishers were bringing traffic from unexpected regions that actually converted well, so I could double down on them.
By separating campaigns and closely tracking GEO performance per publisher:
I want to share a recent test I ran that turned into a valuable learning experience — and a profitable one.
Initial Setup
I started with a MultiGeo SmartLink and decided to split it into several separate campaigns instead of running everything under one roof. This gave me more control over targeting and budget distribution.
Why Multiple Campaigns?
Running each GEO in its own campaign allowed me to:
- Tailor creatives to cultural preferences
- Allocate budget to the highest-performing GEOs
- Quickly cut underperformers without affecting the rest
The Twist – Tracking GEO by Publisher
I added an extra step: monitoring which publishers delivered traffic from which GEOs. This made a big difference. Some publishers were bringing traffic from unexpected regions that actually converted well, so I could double down on them.
Results
By separating campaigns and closely tracking GEO performance per publisher:
- CTR improved by 17%
- CPA dropped by 11%
- Overall ROI increased by 23% in the first week
Key Takeaways
- MultiGeo offers flexibility, but splitting into dedicated campaigns gives you laser focus.
- Tracking GEO per publisher uncovers hidden profitable sources.
- Don't be afraid to trim and scale aggressively — the winners will carry the results.