Before:
I was running a MultiGeo SmartLink in one campaign. Traffic was decent, but:
Everything was mixed together — different GEOs, same creatives, same budget. No way to tell what was really driving results.
After:
I split the SmartLink into separate campaigns for each GEO, tracked publisher GEOs individually, and optimized based on performance.
One week later:
Why It Worked:
Lesson:
MultiGeo is great for testing, but once you have data, split and conquer.
I was running a MultiGeo SmartLink in one campaign. Traffic was decent, but:
- CTR: 1.82%
- CPA: $2.47 (too high for my goal)
- ROI: +9% (meh…)
Everything was mixed together — different GEOs, same creatives, same budget. No way to tell what was really driving results.
After:
I split the SmartLink into separate campaigns for each GEO, tracked publisher GEOs individually, and optimized based on performance.
One week later:
- CTR: 2.13% (+17%)
- CPA: $2.19 (–11%)
- ROI: +23%
Why It Worked:
- Focused creatives per GEO – better cultural match, higher engagement.
- Publisher GEO tracking – found hidden high-performers in unexpected countries.
- Aggressive trimming – paused weak GEOs and reallocated budget to winners fast.
Lesson:
MultiGeo is great for testing, but once you have data, split and conquer.