Cross Insurance Affiliate Program Review

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Cross Insurance offers a compelling affiliate program tailored for independent insurance agencies seeking to merge with a reputable, family-owned firm. This program emphasizes a people-first approach, ensuring that affiliates maintain their identity, staff, and client relationships post-merger.


Program Overview​


Cross Insurance is a privately held agency with over 40 branches across the Northeast United States. The affiliate program is designed for agencies aiming to expand their offerings without compromising their established brand or operations. Affiliates can choose to merge into an existing Cross branch or operate as a Cross-branded location, benefiting from the company's extensive carrier network and operational support.

Key Benefits​


  • Immediate Integration: Affiliates join Cross Insurance without restrictive stock or earn-out periods, ensuring a seamless transition.
  • Brand Retention: Agencies have the option to retain their existing business brand name, preserving client recognition.
  • Operational Support: Access to Cross's IT, accounting, marketing, and operational resources, alleviating administrative burdens.
  • Confidential Process: All due diligence is handled internally by Cross's Mergers & Acquisitions Team, ensuring discretion and efficiency.

Affiliate Experience​


Affiliates have praised the program for its transparency and commitment to maintaining personal connections. One affiliate noted, "Going through [the acquisition] process, you don't know what to expect. Speaking to Royce and Jonathan, it was evident they know the business. It was different from anyone else."

Ideal Candidates

This program is ideal for independent insurance agencies looking to:


  • Expand their service offerings through a broader carrier network.
  • Retain their brand identity and client relationships.
  • Access comprehensive operational support without the complexities of traditional mergers.

Conclusion​


The Cross Insurance Affiliate Program stands out for its commitment to preserving the integrity and identity of partnering agencies. With a focus on seamless integration, operational support, and confidentiality, it offers a valuable opportunity for agencies seeking growth while maintaining their core values.
 
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