Dating Offers + Push & Native Traffic: Two Real Case Studies with Solid ROI

btaliat

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Hey everyone!


If you’re into dating offers and love testing different traffic formats, you’ll enjoy this breakdown. I’ve got two fresh case studies — one using Native Ads in the USA and another with Push Notifications in Romania. Both campaigns delivered a healthy ROI, and I’ll walk you through the details, what worked, and the key takeaways.

Case Study 1: USA Dating Offer with Native Ads (50% ROI)


Ad Format: Native Ads
Offer: AsianBeauties (Neverblue)
Campaign Period: March 30, 2019 – April 7, 2019
GEO: USA
Total Spent: $934
Total Revenue: $1,397
Net Profit: $463
ROI: 50%


I’ve been running push campaigns for a while and had some Facebook ads experience, but this was my first real dive into Native Ads. My reasoning was simple: people browsing websites tend to click on eye-catching images, especially when they’re tied to dating offers.


I went with a dating offer that paid $5.25 per registration in the USA. The landing page was provided by Neverblue, featuring a straightforward flow: users fill out a short registration form and get access to chat with an attractive woman.


My approach was simple:


  • Use high-quality, curiosity-driven images in the creatives.
  • Target audiences likely to engage with dating content.
  • Optimize placements that generated the most clicks and conversions.

The results spoke for themselves. Click-through rates were strong, the landing page converted steadily, and by the end of the week, I had a 50% ROI. Not bad for a first try with Native Ads.

Case Study 2: Romania Dating Offer with Push Notifications (89% ROI)


Ad Format: Push Notifications
Offer: Be-2 (Cpamatica)
Campaign Period: December 25, 2018 – January 20, 2019
GEO: Romania
Total Spent: $217
Total Revenue: $410
Net Profit: $193
ROI: 89%


This time, I decided to stick with a traffic format I know well — Push Notifications. The offer I picked was a Pay Per Lead model with a $1.36 payout.


The landing page was extremely simple — just an adaptive layout with minimal visuals. Honestly, it wasn’t anything impressive, but I’ve learned that simplicity can work well for certain audiences.


I went with the CPM pricing model instead of CPC because, in my experience, CPM tends to be more profitable for highly clickable creatives. The push ads were designed to grab attention immediately, using short, curiosity-driven headlines paired with clean images.


The campaign quickly gained momentum. Engagement was high, and the payout structure meant even modest volumes of traffic generated solid returns. The result? An impressive 89% ROI on a relatively small spend.




Key Takeaways


  1. Native Ads can work extremely well for dating offers if your creatives are engaging and tailored to the audience.
  2. Push Notifications remain a reliable traffic source for certain GEOs, especially with simple, direct offers.
  3. Simplicity in landing pages can be a strength — as long as the offer resonates with the audience.
  4. Always test different pricing models (CPM vs. CPC) to see what maximizes profitability for your traffic type.

Both campaigns prove that with the right approach, dating offers combined with push or native traffic can deliver consistent profits. Whether you’re starting small or scaling up, these methods are worth exploring — just remember to test creatives, watch your metrics closely, and optimize continually.
 
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