Does native ads drive better users engagement compare to display ads?

btaliat

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I have been wondering which one is likely to drive more traffic, genuine traffic and better engagement between native ads and display ads. When an advertisement pops up in display ads, audience have the choice of canceling or visiting such an advertisement. Surely targeted audience may visit it.

On the other hand, both targeted audience and non-targeted can mistakenly click advertisements that have been well blended with articles in native ads.

Does that mean that display ads drive more genuine traffic than native ads?
 
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