How does native ads blending with content really ensure users engagement?

btaliat

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One of the mysteries I do fact in native ads is the fact that I don't really know how it works. I understand the fact that advertisements are written and placed in way that will blended with contents. Does that mean audience will mistakenly clicks on these contents because they don't know or they will intentionally click on it because they have interest.

I will be glad if there is someone here that I can be if help by explaining how this works. Share your explanation in the comment section.
 
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