Hey everyone,
I wanted to share a recent case study from my journey into push traffic advertising — specifically working with the Nutra vertical. This campaign was one of those rare times where everything clicked into place, and the results really made me sit back and smile.
For this test, I decided to focus on a hair care product. It’s one of those offers that naturally lends itself to strong visuals — so I went with a tried-and-tested approach: “Before / After” creatives. These tend to capture attention fast, especially in the health & beauty niche.
I set my bid at $0.02 and focused purely on mobile devices. In my experience, mobile audiences tend to respond better to this type of offer, especially in the target GEO I had chosen — Taiwan (TWN). I kept the targeting fairly broad at the start, just making sure to optimize for high click-through rates.
After 24 hours, I checked my stats:
Right away, I noticed a few sources that were underperforming. I didn’t want to be too quick to blacklist them just yet, but I marked them for closer review.
One thing I’ve learned in push advertising is that creatives burn out fast — especially in competitive verticals like Nutra. That’s why I refreshed my creatives three times during the week. I kept the “Before / After” theme but experimented with different angles and emotional triggers to keep engagement high.
At the same time, I worked on building a blacklist of low-performing sources and a whitelist of those bringing in strong conversions.
After seven days, here’s where things stood:
You might think — “Why stop if it’s working so well?” The main reason was data consolidation. I wanted to review all the high-performing sources I had collected, so I could later run similar offers directly on those traffic spots without wasting budget.
My plan moving forward is to set up retargeting campaigns for users who clicked but didn’t convert on the first visit. Nutra offers often benefit from multiple touchpoints, and retargeting can dramatically boost ROI.
This campaign was a great reminder that push traffic still works really well for Nutra — as long as you stay on top of optimization and keep the creative fresh.
I’m confident that if I re-launch using only my high-performing sources and add a strong retargeting funnel, my ROI could easily triple.
Here’s to more high-converting campaigns and profitable scaling!
I wanted to share a recent case study from my journey into push traffic advertising — specifically working with the Nutra vertical. This campaign was one of those rare times where everything clicked into place, and the results really made me sit back and smile.
The Offer & Setup
For this test, I decided to focus on a hair care product. It’s one of those offers that naturally lends itself to strong visuals — so I went with a tried-and-tested approach: “Before / After” creatives. These tend to capture attention fast, especially in the health & beauty niche.
I set my bid at $0.02 and focused purely on mobile devices. In my experience, mobile audiences tend to respond better to this type of offer, especially in the target GEO I had chosen — Taiwan (TWN). I kept the targeting fairly broad at the start, just making sure to optimize for high click-through rates.
Day 1 Results
After 24 hours, I checked my stats:
- Clicks: 34,140
- Conversions: 118
- Spend: $682
- Payout per conversion: $5.7
- Conversion Rate: Decent enough to keep running
Right away, I noticed a few sources that were underperforming. I didn’t want to be too quick to blacklist them just yet, but I marked them for closer review.
Scaling Through the First Week
One thing I’ve learned in push advertising is that creatives burn out fast — especially in competitive verticals like Nutra. That’s why I refreshed my creatives three times during the week. I kept the “Before / After” theme but experimented with different angles and emotional triggers to keep engagement high.
At the same time, I worked on building a blacklist of low-performing sources and a whitelist of those bringing in strong conversions.
After seven days, here’s where things stood:
- Total Clicks: 224,641
- Total Conversions: 776
- Total Spend: $4,492
- Payout per conversion: Still at $5.7
- ROI: 100%+
Why I Paused the Campaign
You might think — “Why stop if it’s working so well?” The main reason was data consolidation. I wanted to review all the high-performing sources I had collected, so I could later run similar offers directly on those traffic spots without wasting budget.
My plan moving forward is to set up retargeting campaigns for users who clicked but didn’t convert on the first visit. Nutra offers often benefit from multiple touchpoints, and retargeting can dramatically boost ROI.
Key Takeaways from This Test
- Start Broad, Then Optimize: I didn’t go hyper-targeted from the beginning. Let the data guide you before cutting sources.
- Refresh Creatives Frequently: In push ads, fatigue sets in fast. Even small tweaks to headlines and images can make a big difference.
- Build Whitelists and Blacklists: This is where long-term profitability comes from.
- Retarget for Extra Conversions: Don’t let your “almost buyers” disappear without another try.
This campaign was a great reminder that push traffic still works really well for Nutra — as long as you stay on top of optimization and keep the creative fresh.
I’m confident that if I re-launch using only my high-performing sources and add a strong retargeting funnel, my ROI could easily triple.
Here’s to more high-converting campaigns and profitable scaling!