From Clicks to Conversions – My First Native Ads Journey (CPL Tier 1)

[btaliat]

Hey everyone,


This is my very first journey thread here, and I’m excited to share my progress as I dive into native ads. My goal is to learn, test, and hopefully scale a profitable campaign.


Offer & Setup:

• Type: CPL – $1.73 payout
• Geo: Tier 1 countries
• Traffic Source: Propeller Ads
• Device: Mobile traffic for now
• Funnel:3-page pre-landing sequence
  • Page 1: User chooses between a selection of girls.
  • Page 2: Choice again, but based on origin.
  • Page 3: “150 girls near you” hook → Offer page.

Day 1​

First test run.

• Conversions: 2
• ROI: -82.12%

Not profitable yet, but it’s only the beginning.

Day 2​

Tweaked Page 3 image and changed creative. Surprisingly, the new ad got approved even with a slightly “attention-grabbing” line (“Alicia has sent you 2 messages”).

• Conversions: 2 (same as Day 1)
• LP CTR: Jumped to 80%

User engagement improved a lot, even if conversions stayed the same.

Day 3​

Focused on the weakest page (Page 1) and changed its image. Also tested a new offer LP since multiple versions were available.

• Conversions: 2
• ROI: Dropped slightly

Still better engagement, but conversions aren’t moving much.

Day 4 (Today)​

Changed Page 1 headline to see if it boosts CTR.

• Conversions so far: 1 for $8 spent
• Trend isn’t looking great today, but testing continues.

Next Steps​

• Test desktop traffic to compare performance.
• Keep optimizing Page 1 since it’s the first impression.
• Possibly test entirely new creatives to refresh engagement.

Takeaways so far:

• Small creative changes can massively impact CTR.
• The first page sets the tone for the whole funnel.
• Offer LP variations are worth exploring.

I’ll keep this thread updated as I run more tests. Advice from anyone experienced with similar funnels is welcome—what would you test next in my position?


Stay tuned… this journey is just getting started!