[Follow Along] Testing a $1.73 CPL Offer with Multi-Page LP Funnel – The Ups & Downs

[btaliat]

Hey everyone,


This is my very first journey here on the forum, so I’m excited to share my process and results as I go along. My hope is that we can all learn something from this—whether it’s from my wins or my mistakes.


The Setup

• Offer: 1 CPL offer with a $1.73 payout (Tier 1)
• Traffic Source: Propeller Ads
• Device Focus: Mobile traffic for now (desktop coming soon)
• Landing Page Funnel:3 pages in total
  1. Page 1 – User chooses between a selection of girls.
  2. Page 2 – User chooses again, but this time based on the girls’ origin. This is purely to “warm up” the visitor.
  3. Page 3 – Big reveal: “150 girls near you” with a strong call-to-action leading to the offer page.

The idea behind the funnel is to build engagement and curiosity so by the time the user reaches the offer, they’re already in the mindset to convert.

Day 1​

I launched the campaign without overcomplicating things—just to get some data flowing.

• Conversions: 2
• ROI: -82.12%

Not great, but for a first test, I was okay with it. At this stage, my goal was simply to understand where the bottlenecks were.

Day 2​

Looking at the stats, Page 3 had a 50% CR (which I thought was decent), but I wanted to push it further. I swapped out the main image on Page 3 and also changed the ad creative.


Interestingly, the moderator approved my creative even though it had slightly “suggestive” copy like “Alicia has sent 2 messages.”


The results?

• Same number of conversions as Day 1 (2 conversions), but…
• LP CTR jumped to 80%!

That was a huge improvement. It proved that small changes to visuals can make a massive impact on engagement.

Day 3​

Time to tackle the weakest link—Page 1. It had the lowest LP CR, so I swapped out the image there. I also changed the offer landing page because the offer came with multiple LP options to test.


Results:

• Conversions stayed at 2 again.
• ROI dipped compared to previous days.

It was clear that while Page 3’s performance was strong, Page 1 was still holding things back.

Day 4 (Today)​

I decided to change the headline on Page 1 to make it punchier and more attention-grabbing. So far today, I’ve had:

• 1 conversion for $8 in revenue.

Not exactly stellar, but the campaign is still running, and I’m letting it collect more data before making my next move.

Next Steps​

Mobile has been the focus so far, but I’m planning to test desktop traffic next to see if the audience behavior changes. Desktop users might engage differently with the funnel, and that could impact CR significantly.


Takeaways So Far:

1. Images have a huge impact on CTR and engagement.
2. Page 3’s strong CR shows that the end of the funnel is solid—Page 1 still needs more work.
3. Moderation can be a hit or miss—sometimes “edgy” creatives slip through, but you can’t rely on it.

If anyone has suggestions for improving conversions at the top of the funnel, I’m all ears. My gut says fixing Page 1’s engagement rate is the key to turning this into a profitable campaign.


I’ll keep updating as I test more variables and traffic types.