When I first decided to test a new push advertising campaign targeting the credit card registration vertical, I knew I wanted to move quickly and collect data as efficiently as possible. The idea was simple: launch, track, optimize, and scale — all within days.
This particular campaign targeted Mexico (MX) and was set up for multiple platforms: Desktop, Android, and Android Tablet. The offer was straightforward — encourage users to register for a credit card. It’s a clean, high-intent vertical with good potential for conversions when paired with the right creatives.
For creatives, I focused on concise, high-impact messaging that conveyed trust and urgency without being aggressive. Each variation had its own twist — some leaning towards credibility (“Secure Your Spot”), others towards curiosity (“You Might Qualify”). The goal was to see which tone resonated best in the first few days.
From the moment the campaign went live, traffic began flowing steadily. Push ads have the advantage of reaching the user directly on their device, which meant impressions were high and clicks started coming in fast.
Over the first three days, I monitored the metrics closely. Because this was a CPC campaign at just $0.02 per click, it allowed me to gather significant click volume without burning through the budget too quickly. The beauty of push is that you can test wide and then narrow down to what’s working.
By the end of day three, the numbers were already looking promising. Click-through rates varied across creatives, but a few were clear winners, outperforming the rest. Those high-performing creatives shared common traits: they were short, direct, and carried a clear benefit for the user.
Once I had three days’ worth of data, I moved into the optimization phase:
Even though the campaign was only a few days old, the optimization steps paid off quickly. The CTR improved as I cut underperforming creatives, and the conversion rate began to climb steadily. The early results were strong enough to justify scaling.
While I can’t share exact revenue figures here, the return on spend was well above break-even, and the trajectory suggested that further scaling could lead to even more profitable outcomes.
In just three days, this campaign went from a cold start to a strong performer, proving once again that with the right setup, creatives, and quick optimization, push traffic can deliver fast, profitable results.
This particular campaign targeted Mexico (MX) and was set up for multiple platforms: Desktop, Android, and Android Tablet. The offer was straightforward — encourage users to register for a credit card. It’s a clean, high-intent vertical with good potential for conversions when paired with the right creatives.
Campaign Setup
- Vertical: Credit Card Registration
- GEO: Mexico (MX)
- Devices: Desktop, Android, Android Tablet
- Bid Type: CPC (Cost Per Click)
- CPC Rate: $0.02
- Traffic Type: Push Notifications – Text format
- Number of Creatives: 7 unique variations
For creatives, I focused on concise, high-impact messaging that conveyed trust and urgency without being aggressive. Each variation had its own twist — some leaning towards credibility (“Secure Your Spot”), others towards curiosity (“You Might Qualify”). The goal was to see which tone resonated best in the first few days.
Day 1-3: Initial Performance
From the moment the campaign went live, traffic began flowing steadily. Push ads have the advantage of reaching the user directly on their device, which meant impressions were high and clicks started coming in fast.
Over the first three days, I monitored the metrics closely. Because this was a CPC campaign at just $0.02 per click, it allowed me to gather significant click volume without burning through the budget too quickly. The beauty of push is that you can test wide and then narrow down to what’s working.
By the end of day three, the numbers were already looking promising. Click-through rates varied across creatives, but a few were clear winners, outperforming the rest. Those high-performing creatives shared common traits: they were short, direct, and carried a clear benefit for the user.
Optimization Steps
Once I had three days’ worth of data, I moved into the optimization phase:
- Creative Pruning – Out of the seven creatives, I paused the ones with low CTR and conversions, focusing only on the top four performers.
- Audience Refinement – I looked at device performance and time-of-day activity. Certain device types (particularly Android smartphones) showed stronger engagement, so I reallocated more budget there.
- Frequency Control – Adjusted push frequency to ensure the ads remained fresh without overwhelming the audience.
- Bid Adjustments – Slight bid increases on top-performing segments to secure more impressions in competitive traffic zones.
Results After Optimization
Even though the campaign was only a few days old, the optimization steps paid off quickly. The CTR improved as I cut underperforming creatives, and the conversion rate began to climb steadily. The early results were strong enough to justify scaling.
While I can’t share exact revenue figures here, the return on spend was well above break-even, and the trajectory suggested that further scaling could lead to even more profitable outcomes.
Key Takeaways
- Start wide, then narrow fast – Launch with multiple creatives, but don’t hesitate to cut losers within the first 2-3 days.
- Low CPC can work wonders – $0.02 CPC provided a cost-efficient way to gather valuable data without risking a large budget.
- Push notifications still have power – Even in a competitive space like finance, push ads can bring in high-quality, converting traffic if executed well.
- Device targeting matters – Knowing which device types respond best can help you reallocate budget for maximum impact.
In just three days, this campaign went from a cold start to a strong performer, proving once again that with the right setup, creatives, and quick optimization, push traffic can deliver fast, profitable results.