I'm intrigued by how different ad copy styles can change the game in display ads. I've been testing curiosity-driven headlines that tease a secret or unexpected benefit. I switch to direct benefit copy that clearly tells what the product offers.
I've seen mixed results so far. Some curiosity ads get people clicking, while others seem to confuse or lose them. The direct benefit ads sometimes feel too plain, yet they attract steady attention. It's a puzzle I'm still trying to solve with each campaign.
Have you tested ad copy that uses curiosity vs. direct benefit in display formats?
I've seen mixed results so far. Some curiosity ads get people clicking, while others seem to confuse or lose them. The direct benefit ads sometimes feel too plain, yet they attract steady attention. It's a puzzle I'm still trying to solve with each campaign.
Have you tested ad copy that uses curiosity vs. direct benefit in display formats?