Have you tested using behind-the-scenes content as native ads for affiliate marketing purposes?

[Brajet]

I've been a bit confused about using behind-the-scenes content as native ads. I decided to try it in a couple of campaigns to see how audiences would react. I shared some sneak peeks of the creative process and daily work life.

I tracked engagement and noticed some interesting patterns. The response seemed different compared to more traditional ads. It felt more personal, though I'm still unsure how much that translates into real results.

I'm curious if others have experimented with this approach. Have you tested using behind-the-scenes content as native ads—how did audiences respond?