Bidding plays a key role in estimating total impressions for push ads promoting affiliate offers. In most ad networks, higher bids increase the chances of winning ad placements, leading to more impressions. The cost-per-click (CPC) you set directly affects how often and where your ads are shown. By analyzing bid levels in relation to available traffic and competition, you can gauge potential reach. For example, a low bid may result in limited impressions due to lower priority in the auction, while a competitive bid can secure broader visibility across more devices and regions. Monitoring traffic estimators and adjusting bids accordingly helps predict and scale impressions effectively, ensuring your affiliate offer receives the exposure needed for optimal performance and ROI.