When you run more than one campaign, it’s easy for the same person to see your ads too many times unless you set limits. Most ad platforms let you control how many times one user sees your ad each day or week. This is called setting a frequency cap. It helps avoid annoying people with repeated ads and also saves your budget. If you have campaigns on the same platform, try setting shared limits or use a single strategy across all of them. That way, someone won’t see your ad five times from one campaign and five more from another. Has anyone tried adjusting frequency across multiple campaigns and seen a better result?
How can I control how often someone sees my ad when running more than one campaign?
- Thread starter Daniel
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