Targeting by age, gender, or interests helps show your ads to people who are more likely to care about what you’re promoting. For example, if you’re running a beauty product offer, showing it mostly to women in a certain age group could bring better clicks than showing it to everyone. When you match your ads with people’s interests and needs, there’s a higher chance they’ll take action. This can lead to more conversions without spending extra money. It also helps cut down wasted traffic. Instead of showing ads to people who are not interested, your budget goes to people who might actually buy. Has anyone tested specific targeting and seen better results?