The creative should match the offer as closely as possible in redirect traffic. When users are redirected, they don’t expect it, so if what they see does not match what was shown before, they might leave immediately. If the ad shows a gift card, the offer should clearly show that gift card. If the message says “win a phone,” the landing page should show that phone. This helps avoid confusion and keeps more users engaged. What do you think can happen when creatives and offers don’t match well in redirect traffic?
How closely should the creative match the offer in redirect traffic?
- Thread starter Flavor
- Start date