How do I balance being informative and promotional in my push notification content?

[Daniel]

To balance information and promotion in push notifications, it helps to think about what the reader wants to see. Instead of just pushing the offer, try giving a helpful reason why the offer matters. For example, instead of saying “Buy this product now,” you could say “Struggling with dry skin? Try this solution – now 30% off.” This gives a small piece of helpful info and a promotion in one message. Keeping the tone friendly and benefit-focused can also make your messages feel more helpful. People are more likely to click when they feel like the message is not just selling something, but also offering value. It’s all about mixing the right message with the right offer. Has anyone noticed a good balance that brings clicks?