In affiliate email marketing, bounce rate is something that should be watched closely. A bounce happens when your email doesn’t reach the person’s inbox. There are two types: soft bounces, which are temporary, and hard bounces, which mean the email address is likely invalid. If your bounce rate is higher than 5%, that’s already a sign of concern. A high bounce rate can damage your sender reputation and reduce your chances of getting into the inbox. This is why it’s important to clean your list often and remove inactive or fake email addresses. Also, avoid buying email lists, as they often contain old or fake contacts. Sending emails to a fresh and engaged list gives you better results. Keeping your bounce rate low helps your overall deliverability. If you were managing a list, how would you make sure you don’t run into bounce problems along the way?
