Push notification traffic and pop traffic work in different ways. With push notifications, users have to allow alerts from a site, so when an ad shows up, it's because they agreed to receive it. The message goes straight to their screen like a normal phone notification. Pop traffic, on the other hand, shows ads through pop-ups or pop-unders without needing user permission. It’s instant and appears as soon as someone clicks or visits a page. Push traffic might get more attention since it’s direct, but pops can bring volume faster. Each has its own way of working. What are your thoughts on the two?
How do push notification traffic platforms differ from pops?
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