I've noticed that when I scale native campaigns, the engagement starts to drop after a while. Initially, the ads perform well, but then it feels like people just stop noticing them.
I've tried changing images and headlines more often to keep things fresh. Sometimes I switch up the ad formats too.
I also experimented with different placements across platforms to see if that helps. Some variations worked better than others, though the overall problem still pops up. It's tricky to keep the audience interested when running bigger campaigns.
How do you avoid "banner blindness" when scaling native campaigns?
I've tried changing images and headlines more often to keep things fresh. Sometimes I switch up the ad formats too.
I also experimented with different placements across platforms to see if that helps. Some variations worked better than others, though the overall problem still pops up. It's tricky to keep the audience interested when running bigger campaigns.
How do you avoid "banner blindness" when scaling native campaigns?