I've been really intrigued by how to evaluate publisher credibility before placing large native ad budgets. I've researched several publishers by checking their traffic sources and audience demographics. I also looked at past campaign results and any available case studies.
I reached out to some publishers to ask about their verification processes and brand safety measures. I tracked performance on smaller test budgets to see how their placements performed in real time. The process felt thorough, though I'm still learning how to spot red flags early.
How do you evaluate publisher credibility before placing large native ad budgets?
I reached out to some publishers to ask about their verification processes and brand safety measures. I tracked performance on smaller test budgets to see how their placements performed in real time. The process felt thorough, though I'm still learning how to spot red flags early.
How do you evaluate publisher credibility before placing large native ad budgets?